About us

Q Pet ApS is a Danish wholesaler of animal articles with a focus on good service, flexibility and fast deliveries.


Our mission is to offer European pet retailers, veterinary clinics and webshops strong niche brands supported by personal service and fast deliveries, so that our customers can put together an attractive range with a focus on quality, functionality and design in their stores.


We strive to put together an assortment consisting of 10-20 niche brands, which we build up to be strong and well-known in the Danish market, and selected brands in other European markets as well.

Each brand is selected with a focus on quality, functionality and design.

The limited selection of brands provides time for immersion in each brand and each individual product, so Q Pet is a solid and trust-building supplier for the specialty trade in animal articles.

We want to offer our customers an exceptionally good and personal service, where a great product knowledge is the focal point. The good service is supported by fast deliveries, so our customers get a flexible partner that makes their business more flexible.

Q Pet wants to be an attractive partner for our customers. A partner who keeps the focus on the brand, spreads the brand’s identity and increases the level of awareness.


If you are looking for a wholesaler of animal articles, as a supplier to your pet store, your animal clinic or your webshop with animal articles, then you can contact us by clicking here .

Our story in brief

Q Pet ApS was founded in 2005 and is based in Odense.

Lonni Lund is the founder, inspired by parents who were, among other things, the Danish distributor of Trixie for over 10 years.

The focus from day one was to find strong brands with a focus on quality, functionality and great design.

In the meantime, we started the journey with our own brand Tikki. From the beginning it was the name of a small series of 4 kinds of chewing gums. But the series soon had more goodies. Tikki is also today an essential brand in our range with more than 200 product numbers.

In 2015, we acquire the Fenriz production and brand. A range of solid collars and leads that have been produced in Denmark since the 70s.

In 2019, Q Pet ApS merges with Petstore Trading ApS. Torben Bøgwad is now at the helm together with Lonni Lund.

Petstore Trading brings the agency of the American brand iMARC into Q Pet.

In 2022, we’re taking another big step by bringing dog and cat food into our range. We can now offer the strong feed brands Chicopee and Genesis Pure Canada.

In line with our original focus, in 2023 we have developed our new brand fraQ. It’s a luxury brand with an emphasis on high quality and great design.

2023 is also the year when Lonni Lund steps out of Q Pet ApS. Torben Bøgwad continues at the helm with the same mission and vision as before.

The warehouse at Kobbervej 6 in Kolding